3+ day, 5+ hour ago   (206+ words) Campaign Brief WA One of Australia’s longest-running ad platforms is still finding new life 21 years later, with its most recent campaign ‘The Happiness List‘ created by Droga5 ANZ, pulling in 37 million views this year. The Brand Hunch podcast’s latest episode features…...

4+ day, 3+ hour ago   (150+ words) The appointment sees Dilate take charge of full-funnel media strategy, channel planning, and campaign execution, uniting brand building and performance marketing into a single, connected approach across both banking networks. Rebecca Green, Head of Marketing, at P&N Group, said:…...

4+ day, 4+ hour ago   (335+ words) Marketforce will continue to provide specialist non-campaign media services to existing clients but will no longer operate as the full-service agency it is today. The change marks a significant new chapter for Marketforce, which has been part of the Western…...

6+ day, 4+ hour ago   (452+ words) Campaign Brief WA New research from creative effectiveness company Cubery reveals the country’s most enduring advertising taglines – those that continue to occupy a prominent place in Australians’ memories, decades after their introduction. The findings highlight the role taglines play as…...

1+ week, 7+ hour ago   (376+ words) Mongey (pictured right) represents the future being our industry’s youth, and what a fantastic youth ambassador for us to Grill! Mongey is an unorthodox creative. Campaign Brief’s WA 2026 Supernova of the Year, who spent the beginning of his career as…...

2+ week, 7+ hour ago   (376+ words) Directed by Steve Ayson, the launch film tells the story of an Italian Nonna who is thrust into coaching her grandson’s basketball team after the regular coach drops out before a semi-final. Despite having little basketball knowledge and standing barely…...

3+ week, 4+ hour ago   (211+ words) The hero film sees actor Broden Kelly transform into a hunger-troll directing a hangry diatribe onto unsuspecting sporting amateurs during a friendly match, before a fellow spectator helps cure his affliction through the hunger-satisfying nature of SNICKERS. A bespoke film…...

3+ week, 4+ hour ago   (321+ words) Recently named WA Ad Person of the Year, Testa has built a reputation for fostering trusted client partnerships, developing high-performing teams and championing collaboration across the broader WA media and marketing community. In her new role, Testa will lead dentsu…...

3+ week, 3+ day ago   (91+ words) The film was selected by this week’s guest judge Damon Stapleton, Chief Creative Officer, Droga5 ANZ. READ DAMON’S FULL REVIEW ON BESTADS Want to see your work featured? Enter the weekly Bestads judging for a chance to have your work showcased…...

3+ week, 4+ day ago   (197+ words) wa.campaignbrief.com Stefan Giuffre, Director at Mass Media, has been named Seven West Media’s Agency All-Star recipient for July 2026. Each month, the SWM agency team nominates individuals who demonstrate exceptional partnership, commitment, and a shared dedication to delivering outstanding…...