2+ day, 17+ hour ago   (206+ words) Campaign Brief WA One of Australia’s longest-running ad platforms is still finding new life 21 years later, with its most recent campaign ‘The Happiness List‘ created by Droga5 ANZ, pulling in 37 million views this year. The Brand Hunch podcast’s latest episode features…...

5+ day, 16+ hour ago   (452+ words) Campaign Brief WA New research from creative effectiveness company Cubery reveals the country’s most enduring advertising taglines – those that continue to occupy a prominent place in Australians’ memories, decades after their introduction. The findings highlight the role taglines play as…...

6+ day, 19+ hour ago   (376+ words) Mongey (pictured right) represents the future being our industry’s youth, and what a fantastic youth ambassador for us to Grill! Mongey is an unorthodox creative. Campaign Brief’s WA 2026 Supernova of the Year, who spent the beginning of his career as…...

2+ week, 6+ day ago   (211+ words) The hero film sees actor Broden Kelly transform into a hunger-troll directing a hangry diatribe onto unsuspecting sporting amateurs during a friendly match, before a fellow spectator helps cure his affliction through the hunger-satisfying nature of SNICKERS. A bespoke film…...