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Discover the latest creative marketing and advertising news. Muse by Clios is the premier news site covering creativity in advertising and beyond.
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News
To Tout Its Buyback Service in Saudi Arabia, Ikea Gets Everything Backwards | Muse by Clios
6+ day, 15+ hour ago (449+ words) Do they sell mirrors at Ikea? Indeed they do, which is a good thing, because you’ll need one to fully appreciate the retailer’s new work from Droga5 that breaks today in Saudi Arabia. The stuff runs backwards. This includes copy lines,…...
Apple’s Mac Mini Springs to Life Through Handcrafted Claymation | Muse by Clios
2+ week, 3+ day ago (187+ words) Apple pumps up the Mac Mini to the max in a rollicking film that uses old-school creativity—namely, handcrafted claymation—to vividly illustrate the scope of the product’s functionality. We watch the compact desktop unit morph into a robot, rocket…...
Nico Puertollano’s Quest for Authenticity in a World Where the Word Can Mean So Many Things | Muse by Clios
2+ week, 6+ day ago (404+ words) So, Nico Puertollano, you joined production and design studio Versus a few months ago as an executive creative director. What’ve you been up to? During his dozen years with Rezonate, which he co-founded, Nico deployed animation, motion design and brand…...
To Score a Doc Exploring Wire Car Racing, Pressure Cooker Studios Built Instruments From Scrap | Muse by Clios
3+ week, 1+ day ago (536+ words) As a composer, I don’t think in terms of good or bad sound. It’s more about how emotive something is, and whether it feels right for the project. A recent example is The Philipstown WireCar Grand Prix documentary, which tells…...