5+ day, 1+ hour ago   (634+ words) Yet, communities are not and have never been consumer segments. A community is something people create for themselves around their Culture Stack: the combination of interests, identities, experiences, influences and lived culture that gives people something to connect over and…...

1+ week, 1+ day ago   (449+ words) Do they sell mirrors at Ikea? Indeed they do, which is a good thing, because you’ll need one to fully appreciate the retailer’s new work from Droga5 that breaks today in Saudi Arabia. The stuff runs backwards. This includes copy lines,…...

1+ week, 2+ day ago   (440+ words) You ask AI if you can credibly rock a scorpion tattoo. The tech says to slap that tat right across your face. Hm, seems like that bot isn’t quite itself today. And if advertising has taught us anything, it’s that…...

2+ week, 2+ day ago   (640+ words) “I’ve always been drawn to high-stakes opportunities where creativity and culture drive commercial growth,” says Kelley Walton of her career trajectory, which includes top marketing positions at global brands like NBA, ESPN, LVMH and Amazon. Last year, she joined Snipes…...

2+ week, 5+ day ago   (187+ words) Apple pumps up the Mac Mini to the max in a rollicking film that uses old-school creativity—namely, handcrafted claymation—to vividly illustrate the scope of the product’s functionality. We watch the compact desktop unit morph into a robot, rocket…...

3+ week, 3+ day ago   (273+ words) Say cheese! (Or whatever you ordered). “We were inspired by pictures parents upload to social media,” Ale Juli, group creative lead at DoorDash, tells Muse. “These are usually chaotic. And we started asking ourselves what might be going on behind…...

3+ week, 6+ day ago   (318+ words) Sometimes, it’s tough for brands to deliver entertaining messages while hyping their community-service programs. How can they keep viewers engaged without lapsing into shameless self-promotion or sentimental cliches? Maybe try tossing an ambulatory shrub that befriends kids into the mix....